Fractional CRO/CMO
Uplevel your marketing strategy and/or team.
Sales Channel Strategy - Select sales channels that match you product portfolio and team strengths.
Marketing Plan - Clarify messaging. Evaluate ROI and strategic role of each marketing channel. Allocate resources (budget, people).
People Leadership - Evaluate employee and agency roster. Make changes as needed or upskill existing talent. Set monthly goals, measure results, drive accountability.
Product Innovation
Develop product and packaging that sells AND hits your margin hurdles. Guide your cross functional team to launch.
Consumer Research - Run qualitative & quantitative consumer testing and scanner data analysis to chose a winning product concept.
Product & Packaging Development - Oversee process. Manage the tradeoff between consumer benefit and company product margin.
Launch Plan - Create omnichannel sales & marketing launch plan across shopper marketing, advertising, influencer, PR, email, website, and social.
Brand Development
Develop strategy, copy, and visual identity that differentiates you from competition. A strong brand increases the efficiency of every marketing dollar.
Brand Positioning - Conduct consumer research. Identify your north star consumer and why they will choose your brand over competition.
Design - Oversee designers to implement your brand across website, packaging and other key assets.
Marketing & Sales Communications - Onboard your marketing and sales teams to own the brand positioning.
